Graduation Speech College Experience - 870 Words

First, I would like to explore the â€Å"typical† route students will take upon graduating high school. In 2015, there were an estimated 20.2 million students expected to attend American colleges and universities, with 13.2 million of those students choosing 4-year universities (nces.ed.gov). Generally, 4-year universities prepare young adults for a degree that can help them continue on to grad school or a career in that field. Large universities have massive amounts of resources, funding, programs, and professors that can help students network and find internships or jobs in their degree field. Students also have access to hundreds of different academic, social, volunteer, or vocational clubs and groups. One of the best benefits of going to a four-year university is the college experience. Both of my parents say the friends they have now are the ones they met in college, and they get to reminisce on all the fun times they had. A university experience typically allows you to l ive away from home, thus gaining independence and creating your own lifestyle. For most high school students, the university experience is a big reason in why a majority of students choose this route. For some students, the drawbacks to a university outweigh the benefits. On average, tuition costs, school fees, and room and board at a public university is about $15,000 per year, while private universities are even higher at about $40,000 per year (nces.ed.gov). While some students are able to getShow MoreRelatedGraduation Speech : College Experience Essay1371 Words   |  6 PagesThe Americanization of going to college is idolized, treasured, and held at a historic prestige here in the United States. You put your hope, hard earned money from summer jobs, faith, endless tears, ACT scores, missing high school football games, slaving away your weekends, and giving up your entire â€Å"social life† at the age of seventeen is an epidemic. In the end you’re doing it to get a piece of paper delivered to you in the mail. You pace back and forth, you constantly pester the mailman and evenRead MoreGraduation Speech : My College Experience Essay2039 Words   |  9 PagesMy co llege experience started in the summer of 2002, and immediately after I graduated from high school. I was accepted to attend the University of Alabama at Birmingham to study Radiologic Sciences, and I moved to Birmingham, Alabama to start my journey. After completing a few successful semesters, my fiancà © and I were surprised to discover that we were expecting our first child. We soon married, and I dropped out of college in order to begin my life in North Carolina as a US Marine Corps wifeRead MoreAnalysis Of Graduation By Maya Angelou960 Words   |  4 PagesEssay on â€Å"Graduation† by Maya Angelou Racial segregation was very dominant in the United States in the mid nineteen hundreds. 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There is no denyingRead MoreRhetorical Analysis Of Steve Jobs Commencement Speech929 Words   |  4 PagesHarmon 1 A Rhetorical Analysis of Steve Jobs Commencement Speech for Stanford Universitys Graduating Class of 2005: Jobs titled his speech Youve got to find what you love. Steve Jobs is best known as an American entrepreneur, inventor and industrial designer. He was the cofounder, chairman and CEO of Apple Inc. and founder, CEO and chairman of Pixar Animation Studios. Jobs and cofounder of Apple Inc. Steve Wozniak are wildly recognized as pioneers of the microcomputer revolution of the 1970sRead MorePersonal Statement : Steve Jobs1119 Words   |  5 Pages Sanita Hasan Rhetorical Speech Essay UTSA COMM 2113-005 Prof. Jonathan Gutierrez Steve Jobs, born February 24 1955 in the city of San Francisco, was a man well known for his contributions to our technical world. As mentioned during his introduction at the Stanford Commencement Speech in 2005, as an infant Jobs was given up for adoption by his biological parents and was later adopted by a couple known as Clara and Paul Jobs. As a boy, Jobs acquired an interest in electronics as PaulRead MoreRhetorical Analysis Of Steve Jobs Speech848 Words   |  4 Pagesmany inspirational speeches have been remembered, because of how they connect with the audience. Steve Job’s speech during the Stanford’s graduation was inspiring to many of the college graduates. Many people think in order to be successful a college degree is mandatory. Even if they do not like what they are doing. People should love what they do, and should not follow dogma. With his speech, Steve Job’s convinced the multicultural population at Stanford University to be prominent and to pu rsue their

What Everybody Else Does When It Comes to Aegumative Essay Topics and What You Should Be Doing Different

What Everybody Else Does When It Comes to Aegumative Essay Topics and What You Should Be Doing Different What You Need to Do About Aegumative Essay Topics Beginning in the Next 2 Minutes Argumentative essay topics are so important since they are debatableand it's essential to at all times be critically considering the world around us. Persuasive essays are a fantastic approach to encourage the reader to check at a particular topic in a different light. An excellent argumentative essay is going to be based on established or new research instead of only on your ideas and feelings. The 30-Second Trick for Aegumative Essay Topics Then take a look at a list of argumentative essay advice to help you begin. If you own a list of strong and intriguing topics, you are going to have better likelihood of writing a compelling essay. When you are finished with your essay, you must not just check it for spelling and grammatical errors, but nevertheless, it also has to be checked for logica l fallacies. If you must compose your whole essay in 1 day, do your very best to give yourself breaks so you don't burn out. There are lots of aspects about a sport which can be argued in an essay. In this kind of situation, it's more convenient to discover ready-made essays and use them as an example. The thesis will provide you with a guideline about how to go about with writing the essay. If you're in a college and need to compose an argumentative essay, you should select a subject of high importance. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. You devote a good deal of education on writing argumentative essays. You must have skills to compose a fantastic essay. When asking us how to begin an argumentative essay, many students forget that they should get started with an outline. Your professor or client reads a lot of essays and a great majority are written by men and women who like to play it safe. One particular important and appropriate subject is technology. Besides general knowledge you have concerning the subject, you won't mind dedicating some opportunity to research, writing procedure, and other facets essential for the high-quality essay. Finding the most suitable topics for argumentative essay also relies on performing the correct amount of research which will help you make sure that you won't be having difficulties in finding points that it is possible to argue. No matter the sort of essay y ou're writing, a strong plan will allow you to have a larger impact. When it has to do with writing an argumentative essay, the most essential issue to do is to select a topic and an argument that you could really get behind. Preferably, it must be something that you're an expert in. The issue is that everybody's interpretation of what makes a great society differs. Additionally, you can warn your audience about certain consequences that could occur if the problem under discussion isn't addressed properly. When you are requested to decide on a great topic for your argument, start with something you're familiarized with. Finding the most suitable arguments will allow you to prove your point and win. It's possible to restate your argument, which is quite a common practice amongst essayists. The Unexpected Truth About Aegumative Essay Topics There are many steps that you should take to be able to write a fantastic essay. If you're facing some difficulties, an excellent choice for you is to hunt for argumentative essay examples, as they will enable you to properly structure the work and adhere to the most suitable writing format. Make certain you follow all the instructions if a specific formatting style is demanded. To locate a good theme is a serious but important job. Your thesis ought to be relevant so the post can use a structure that's flexible in order to fit in the shoes of the readers. Thesis Statement Thesis statement holds plenty of importance in any sort of essay writing. Relevant Topics that are related to your society will engage the reader in the finest possible way. As tempting as it might appear to skip past the extra info and go right to the list of persuasive essay topics, don't do it. Make sure you stick to topics which are simple to find info about. If you believe you require assistance with your written assignments it is preferable to request skilled help from online writing service. So, below are some suggestions, collected and listed from the very best inventory. Argumentative essay is about arguing and debating on a subject, which is debatable. An argumentative essay requires you to choose a topic and have a position on it. In circumstances when you get to select the topic for an argumentative essay, you need to be wise and locate a title that will intrigue a reader. Researching the topic will permit you to find out more about what fascinates you, and should you pick something you really like, writing the essay will be more enjoyable.

Case Study Report on Outsourcing of ICT

Question: Your Case Study organizations CEO says they would like to outsource their ICT and asks to you to make it happen; this includes any existing systems as well as new systems. You will use the information gathered in the previous assignments and will need to do your own research on outsourcing. Answer: Introduction: One of the common things, which the information technology industries are experiencing, is outsourcing activities. The reasons for the business to outsource their activities are to improve their strategic business performance. There are numerable information technology and communication, which are being outsourced such as operation of systems and management of telecommunications, programming of applications. Outsourcing may be defined as or it is viewed as rendering the service of purchasing to the other or third parties. The objectives of outsourcing are mainly associated with the costs and benefits (Balocco et al. 2012).The business outsources their activities to bring about flexibility in the service of information technology and also to reduce the cost of operations. The report would be prepared in context of information technology industry IBM. Pros and cons of outsourcing: Pros: The clients to which the information and communication technology would be outsourced would provide them with the access to experience the advancement of technology and experienced personnel and they would be able to enjoy the significant service of upgraded ICT services. The shortcoming of in house provision of ICT services regarding the technology fixation can be solved through outsourcing. The in house provision might lead then to make use of obsolete technologies due to financial reasons, so this risk could be managed by using the outsourcing activities. The operating and recruitment would be reduced to a great extent. The vendor rendering the ICT services would be able to provide the services at the lower rate as they enjoy economies of scale. The client need not make any additional investment as the service providers charges fees on the basis of service provided by them (Gunasekaran et al. 2015). The solution provided by the vendors comes in the package form and they provide with all the services relating to infrastructure, integration, personnel, support etc. Cons: The client is exposed to a number of risks and one of the risks is control risk. The client would not have any control over the quality and the level of service provided. The in house provision would not have any direct control over the management. The organization would be exposed to the risks of losing the confidential information to the other parties involved. And also the client receiving the service would not have access to the critical information which the vendor might possess and so there might be difficulties in claiming the validation. Outsourcing also posses threat to security for the vendor organization and for the client as well. The infrastructure of the technology if shared by numerable number of clients, this would lead to the threats sourcing from multiple sources. Last but not the least, outsourcing is also faced with the issues of managing the relationships which can results due to the lack of proper communication and if there is not a proper mechanism of solving the problems jointly. The managing the relationships issue may also arise from the personal conflict. Different outsourcing delivery models: The typical models which can be considered by the CEO as a solution measures are: Single provider of Information and communication technology outsourcing. Multiple providers of Information and communication technology outsourcing . Business process outsourcing and business transformational outsourcing The first model of outsourcing provides the opportunity to outsource the operation components such as supporting the help desks. In case of the second model, the vendors can offer multiple operations. A global delivery model: Another name for global deliver model is the blended outsourcing model combines the offsite, onsite and offshore resources. The model can be exemplified by IBM which would enable them in providing outsourcing service which would be seamless. It would allow IBM to manage their relations globally and also the service would be innovatively distributed. The main advantage relating to the implementation of the model is acquiring the service at lower rate without any risks. The large corporations who want to hire the services of the global outsourcings would prefer this approach. The vendor providing the service would be easily adapted to the changing requirement of clients. The costs of managing the application n would fall drastically using this model (Dolgui and Proth 2013). The business challenges faced by the clients would be resolved easily using the global delivery model. Hybrid delivery model: Another outsourcing model is the hybrid deliver model and this is one of the popular and successful outsourcing models, which can be employed by IBM for rendering the outsourcing services. Here, majority of the work is done by the offshore development center and it include customizing the designs and ensuring that the outcome of the project is in accordance with the expectations of the clients. The rest is done by onsite center and the IBM would be able to perform variety of tasks relating to gathering the information by directly interacting with the clients and executing the projects according to the needs and expectation of the clients (Attias 2014). The IBM would be able to enjoy a great costs benefit as the most of the work is done in the offshore development where the resources are available at comparatively cheaper costs. If the IBM is dealing with the complex projects, which need long time to get completed, then Hybrid delivery model can be employed. This would not burden the client with the task of managing the huge onsite team and it can avail outsourcing benefits. Another model is build operate transfer model: In this model, the company can enter into contract with the offshore development center or offshore partner so that the operations can be initiated easily and at much faster rate than the provisions made in house (Jadhav et al. 2014). The model includes three phases: Build: In this, the partners provide a solution to the clients and it would help the clients in establishing the brands. Operate: the services regarding the management of operations, training, accounting, the offshore partner provides payroll so that they are able to devote their time on the core activities. Options to transfer: the client is provided with the facility of transferring the operations when they want. In addition, while entering into the contract it is mentioned that after the fixed period, client can transfer the operations in its own house. Employing the BOT model by IBM would enable them to enhance the bottom line of the customers and offload the costs fully. The company would be free from risk of execution (Fan 2015). Hub and spoke model: The company would be able to achieve the advantage of best of breed strategy using this model. This models provides the company with the facility that it is off shore partners can work by collaborating with the own hub centers. After providing the training, the offshore partner would be send to the spoke center. If the IBM employs hub and spoke model for the purpose of outsourcing , then it would be able to utilize the resources efficiently and as the multisourcing approaches is offered by this model. This comes with the ample of benefits. Process flow model: One of the effective tools for managing the ICT outsourcing activities is the process flow model. The process starts with the definition of goals of business and using the strategy to achieve it. The needs for source are analyzed and operations are designed so that the needs are met. Another phase comes with the negotiation of contracts and selecting the vendor and the external service providers needs to be transitioned followed up with the managing of the performance of service (2016). Flow chart representing process flow: Request for information (RFI): The decision to outsource should be in aligned with the long term goal of the organization. For IBM, in order to provide the clients or customers with the application and network support, the business should follow the rules related to the request for information which needs to be monitored on a regular basis. The objectives of the IBM and current technical environment need to be included in the RFI (Mukherjee and Mukherjee 2014). The selection of the vendor and the negotiation for the contracts should be done as per the parameters established in 1 and 2 phase. RFI needs to be used with the all contractors so there will not be any arising of problems. The contractors should have strategic business alliance The consultants should attach the request for information so that it would help them in clarifying about the models, videos and other specifications concerning the issues if raised. The register of information is maintained with the date of response and the date of creation along with the unique specification code. As per the clause of the contract, the RFI needs to be delivered to the team members and other things needs to be ensured that the members have received the receipt individually. The team members who are capable of handling the issues with greater proficiency should also be supplied with the copy of RFI. The RFI needs to be registers with the proper response if observed. In the distribution list of RFI relevant users needs to be mentioned and each members can respond using the mail. If the member needs to submit the response, they must be granted with the permission to the RFI tools using admin level. The process of review using the origin receipt needs to ensure that the cost related issues is solved. Any variation in the costs and budgeting of the project activities in future should be appropriately monitored by the appropriate consultants. Reviewing the responses should be accurate and complete as well as appropriate so that the implication of the schedule and the project budget is assured. The status of the RFI should be updated by consulting that team member who is appropriate to the tasks so that they are made of acquainted with the changes being made. When the requirements are met successfully, the register containing the contents of RFI should be marked as closed out and if the requirements are not met then it should be labeled as the concern of the outside and it is done for the purpose of reporting. Evaluation methodology: The tenders invited comes with the various sections which include defining the contract, conditions to the contract , describing the schedule of pricing, details of the quality, quantity and frequency should also be provided for. Tenders are invited under the sealed bid process and the vendors need to describe in complete form about how the requirements of the clients would be met with all the information relating to payment and delivery (Hirschheim et al.2013). The tenders need to be evaluated in respect of financial, capacity and technical assessments and they also need to be evaluated in terms of transparency. Tender can be technically evaluated whether they are effective in terms of cost and the production capacity needs to be found out. The invitation of the tender must be stated with the requirement and the spares cost is compatible with the bid or not should be evaluated (Contador et al. 2012). Assessing the capacity is closely related with the technical evaluation. The financial viability of the tender should be deeply inspected and this is done to ascertain where they seek any financial assistance or are able to purchase the required raw materials and enquiry should be made there is any redundancy costs or if there is any loss of economy of scale and would it result in incurring costs. The costs relating to long term such as installation of telecommunication or items relating to rental items. Evaluating also needs to ensure that the transparency is maintained and this calls for providing a documented and clear audit trial. The lists of key performance indicators and service level agreement provide by the outsourcing company is as follows: Key performance indicators: Deviation in actual and estimated costs Quantity and quality of the services outsourced Customers satisfaction improvement The testing cost involved in the project should be at minimum. Service level agreement: Designs involved in testing should be efficient Cost of delivering service based on time period Staffs conducting the service has adequate knowledge Service to be delivered within the estimated budget Assessing the tender financially should include that the price offered should cover the costs and the costs is lower than the estimated costs when the project have been conceived. Retention, terms of payment and the spare costs are provided in the offer (Frey et al. 2013). Report to the CEO: After conducting the detailed analysis of the report of the company, the company IBM needs to shift its focus on providing quality service and manage relationship with the customers. The company needs to develop performance matrix to effectively monitor the quality of service rendered. The arrangement of outsourcing should be planned on a partnership basis, as it would help them in keeping pace with the technological changes (Masrek et al. 2014). In order to provide necessary resources, the company needs the support of top management and a dedicated team of management is needed and this would act as input in providing the customers with the quality work. The outsourcing of communication and information technology of IBM would bring in more talents in the offshore services of the business processes. The process model in the report of IBM provides a framework so that the outsourcing of ICT would be done in informed way. This would enable the IBM outsourcing department to minimize the r isks involved and maximize the benefits (Khidzir et al. 2013). The suggestions provided in the framework of the phases would provide the maximum benefits. The templates of the request for information would bring in large number of tenders for the outsourcing activities. The request for information should be prepared according to the guidelines set for the engineers who seek some training activities in IBM so that it is more exposed to the environment needing the application, network and software support. The outsourcing project needs to be dealt with by providing the proper input which could be sustained and this can be done through the contraction and transition phase. In order to ensure that there is a seamless relation between vendors and agency, there needs to be awareness about the policies and regulations concerning the project. The management team needs to be familiar with performance management, information assurance, and other terms such as cost accounting. Another recommendation to be made regarding the ICT projects is that the service level contract should be crafted in such a way so that there is a provision regarding chang es in technology, penalty for poor service, benchmarking. In order to response to the needs of agency, the management team should have an up gradation so that it is able to cope up with the advancement and development of technologies. Say for example, in the existing service contracts, if the team needs to refine the measure of performance or address any issues in the service contract, the team needs to be well aware of the assurance products and all the other requirements. As the outsourcing of activities has been recommended on the basis of partnership, so there needs to be arrangement that the management and technical issues can be communicated frequently. And following points needs to be looked into: A matrix of pre set performance carrying the carrying the weekly or daily report of the status of service should be provided to the agency. In order to address the long term needs or the immediate concerns, arrangements of weekly or monthly meetings should be done. There should be an established protocol to be followed by the vendor when they need to address the issues concerning change in technology or the needs for service. Communication is to be made effective and qualitative by including the high level management when there is a need to introduce a major shift. Conclusion: The explained and the thorough analysis of the outsourcing activities of the IBM has brought into light several things which should be involved in the outsourcing of ICT activities and to ensure its success. The various recommendations made regarding the vendors, employees relating to the outsourcing activities after analyzing the reports needs to be implemented by the company. The request for information would provide the company with the large number of suppliers as it is meant for advertising and for inviting the tenders. The widely accepted outsourcing delivery model is general model for all the outsourcing activities. Following is the list of journals depicting the plans and schedule on the specific date along with the status. Reference: Attias, I., 2014. How companies evaluate their offshore outsourcing activities?: A study of the challenges and opportunities associated with outsourcing to different countries. Balocco, R., Ciappini, A. and Corso, M., 2012. The impact of ICT sourcing on ICT organisation, competences and continuous innovation.International Journal of Technology Management 8,60(3/4), pp.179-201. Contador, J.C., Ferreira, A.A., Simes, S.A. and Souza, W.J., 2012. It outsourcing: methodology for selecting suppliers criterion for competitive advantage.JISTEM-Journal of Information Systems and Technology Management,9(1), pp.123-146. Dolgui, A. and Proth, J.M., 2013. Outsourcing: definitions and analysis.International Journal of Production Research,51(23-24), pp.6769-6777. Faizan, M., Ulhaq, S. and Khan, M.N., 2014. A., Defect Prevention and Process Improvement Methodology for Outsourced Software Projects.Middle-East Journal of Scientific Research,19(5), pp.674-682. Fan, W., 2015. Optimal pricing and highway network improvement problem under a build-operate-transfer scheme.Advances in Transportation Studies, (35). Frey, S., Reich, C. and Lthje, C., 2013. Key performance indicators for cloud computing SLAs. InThe Fifth International Conference on Emerging Network Intelligence, EMERGING(pp. 60-64). Garrison, G., Wakefield, R.L. and Kim, S., 2015. The effects of IT capabilities and delivery model on cloud computing success and firm performance for cloud supported processes and operations.International Journal of Information Management,35(4), pp.377-393. Gunasekaran, A., Irani, Z., Choy, K.L., Filippi, L. and Papadopoulos, T., 2015. Performance measures and metrics in outsourcing decisions: A review for research and applications.International Journal of Production Economics,161, pp.153-166. Hirschheim, R., Heinzl, A. and Dibbern, J. eds., 2013.Information Systems Outsourcing: enduring themes, emergent patterns and future directions. Springer Science Business Media. Hodosi, G. and Rusu, L., 2013. How do critical success factors contribute to a successful it outsourcing: A study of large multinational companies.JITTA: Journal of Information Technology Theory and Application,14(1), p.17. Jensen, P.D.., 2012. A passage to India: A dual case study of activities, processes and resources in offshore outsourcing of advanced services.Journal of World Business,47(2), pp.311-326. Khidzir, N.Z., Mohamed, A. and Arshad, N.H., 2013. ICT Outsourcing Information Security Risk Factors: An Exploratory Analysis of Threat Risks Factor for Critical Project Characteristics.Journal of Industrial and Intelligent Information Vol,1(4). Ludwig, H., Stamou, K., Mohamed, M., Mandagere, N., Langston, B., Alatorre, G., Nakamura, H., Anya, O. and Keller, A., 2015, November. rSLA: Monitoring SLAs in dynamic service environments. InInternational Conference on Service-Oriented Computing(pp. 139-153). Springer Berlin Heidelberg. Manning, S., Larsen, M.M. and Bharati, P., 2015. Global delivery models: The role of talent, speed and time zones in the global outsourcing industry.Journal of International Business Studies,46(7), pp.850-877. Masrek, M.N., Yaacob, M.Z., Seman, M.R. and Ibrahim, A., 2014. The Contribution of Service Quality and Partnership Quality on IT Outsourcing Success.Journal of Emerging Trends in Computing and Information Sciences,5(10). Mukherjee, S. and Mukherjee, K., 2014. An empirical study on possible consequences of implementing offshore information technology outsourcing strategy.International Journal of Business Environment,7(1), pp.1-31.

Internet Technology, Marketing and Security

Introduction Internet technology has an expanded network base all over the world. This has enabled multinational corporations to market their goods and services without the need to move from one place to another. Internet marketing has improved customer relationship with businesses as it brings goods closer to the consumer.Advertising We will write a custom research paper sample on Internet Technology, Marketing and Security specifically for you for only $16.05 $11/page Learn More In fact, advancement in technology has stimulated growth of global economy as people spend less in the supply chain. It is also important to note that apart from gains in marketing, internet technology has enabled sale of goods from websites to consumers. Different payment methods have been made available for use by buyers in order to make online purchases. However, security concerns have risen with severe repercussions to both consumers and corporations. Hackers have managed t o steal personal information from these websites as well as divert funds into their accounts. Moreover, customer information has been utilized in criminal activities, which include intimidation and fraud, among others. Website security has been of great concern with several corporations reporting breaches. This includes companies like Sony, Apple and B2B platforms, among others. This paper will explore internet technology, marketing and security concerns raised by Sony. It will also explore its internet marketing strategies, competitive advantage and security breaches as well as recommend possible solutions (Sony Corporation, 2011, p. 1). Internet technology, marketing and Security Internet technology has created a new age of commerce. Customers can now shop from their comfort. Moreover, they can research on viable products for usage through the internet.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OF F Learn More Internet technology has the capability of bringing together sellers and buyers from different parts of the world through a single platform of communication. In addition, it makes it possible for buyers to pay for their goods and receive them at their convenience. This has brought a new dimension to e-commerce. Marketing has been made easier for sellers and corporations with development in internet technology. Sellers also have been spared the cost of travelling abroad for marketing purposes. Besides, customer’s questions can easily be attended to through live chats. However, despite these improvements, online marketing has had countless issues that threaten to demean its gains. Some of these include fake sellers, unreliable websites and security concerns. Of great concern to both buyers and sellers are website breaches. This is mainly because hackers gain access to sensitive information about customers and these are tantamount to defamation, fraud, imper sonation, among others. Mcompanies like Sony have invested huge amounts of resources in security measures to protect their customers to no avail. Clearly, more needs to be done in order to stop this vice (Peckham, 2011, p. 1). The Corporation Sony is a multinational corporation that deals with electronic products such as desktops, laptops, televisions, play stations and movies, among others. The company has a B2B platform for selling of their products. This involves securing customer information and payment details as they pay directly or through money brokers for their goods. The company has served the world market with quality products for decades and this has built its reputation as an excellent business conglomerate.Advertising We will write a custom research paper sample on Internet Technology, Marketing and Security specifically for you for only $16.05 $11/page Learn More Customers have therefore saved private information in its many platforms wit h confidence of protection. However, if occurrences in the recent past are anything to go by, then Sony needs to work towards improving their security measures (Kark, 2008, p. 1). Corporation’s website The company has several websites, some of which are aimed at networking and marketing to improve their image. Among the websites includes sony.net, sony.com and other subsidiaries that depend on a customer’s location. Their website is highly visualized with information ranging from products, corporate, investors, news, support, customization, purchase information and innovation, among others. The website also gives information on initiatives made by Sony to protect the environment, improve customer relations and fortify security of customer information. Sony also has a B2B platform in which customers can explore and buy its products online using their credit cards, through PayPal or via money brokers. In addition, it provides a network for gaming between customers throug hout the world (Freed, 2011, p. 1). Product information The corporation’s website is well articulated with pages on product information. Sony manufactures a variety of products, which are included in its product information page. These include game, audio, key device, video and other technological devices utilized by consumers as well as markets. The company also has a computer entertainment corporation, which manufactures and distributes entertainment devices such as PlayStation consoles, portables and computers systems. This has revolutionized entertainment in the world 3D games. Product information page includes electronics such as camcorders, cameras, televisions, computers and tablets, audio phones, among others. It also includes a detailed visualized description of the products for easy understanding by customers (Sony Corporation, 2011, p. 1).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Contact information The corporation has a detailed contact information page in its website with a variety of contacts depending on customers’ requirements. Furthermore, it entails details of worldwide branch contacts with email, physical and telephone contacts. It also has a form that customers can submit with inquires which are responded to as soon as practicable. The company’s contact information page is therefore furnished with information required for processing. Customization of products for customers The corporation has customized products for easier use by customers. This is aimed at providing an online support for information required by customers. Customization of products is also important in simplifying complex details of products to customers. The website has capability to provide prices of products as required by customers. For instance, different customers require varied specifications in a given product such as a laptop. For this reason, the website prov ides customization capability within the platform, which provides customers with required specifications with their prices. This is important in easing t workload of staff and requirements by each customer (PlayStation Network, 2011, p. 1). Customer information at purchase During purchase in the corporation’s website, customers are taken to a secure page where they provide their personal information and credit card detail for payment purposes. Moreover, the company works to shield them form hackers who linger around to collect customer information. Customers provide their private details like real names, age, sex, credit card information, and sometimes email, mobile and physical address, among others. This information is sensitive and requires utmost privacy because they can be used to defraud customers. The company has invested in security software aimed at protecting customer information, although this is sometimes breached as was witnessed recently (Sony Corporation, 2011, p. 1). Corporation’s Internet marketing strategies The company has put in place several internet-marketing strategies aimed at improving their presence in the world. Sony has put in place several internet-marketing strategies. These include web promotion, search optimization techniques, email marketing, through affiliate resellers, through articles, videos, audios, listing in new stories and interaction with customers. Moreover, the company has built a consumer friendly website which improves its presence among customers. In essence, the three main internet-marketing strategies employed by Sony include use of affiliate resellers like eBay, web promotions and advertisements through other media such as television, radio and sponsorships. Resellers such as eBay market Sony products. This increases the number of traffic in Sony websites, as potential buyers look for credible manufactures with quality products. Over the years, Sony has had a great presence in consumer and reselle r markets, this improves their image and internet traffic. Another strategy has been through website promotions, which are observable in most websites like fifa.com, among others. Thelps in increasing their traffic and hence sales. Another strategy used by Sony is thorough media like in television. Whenever Sony markets their product in media, they ensure that their website is well displayed on it. This enables viewers to access its website and make orders as appropriate (PlayStation Network, 2011, p. 1). Competitive advantage provided by the website Sony website has enabled it to attract more customers as they grow in confidence over its services. The website’s ability to customize consumer needs makes it more attractive than others make and hence improves the company’s competitive advantage. Another element of the website that improves competitive advantage is the quality of products and services offered. Moreover, the website offers other services such as online gam ing, which attracts more customers to it. This, together with those mentioned above improves the company’s competitive advantage. Corporation’s privacy/security policy and response to breach Security concerns have been rife in internet marketing. This has forced the company into making strategic plans for new security measures. Customer’s details are very sensitive as they can be used to compromise their privacy. Moreover, their emails can be collected for spam messages. Most hackers also try to use credit card information collected from hacked websites to transfer funds into their accounts. In this regard, Sony has upgraded their security measures with the aim of minimizing attacks on its online games. Sony emphasizes in its privacy policy that it respects right to privacy of all its online visitors. In this regard, it has put in place measures aimed at securing customer information. This is done through SCEA and ESRB privacy licenses, which ensure online prote ction for customer information. SCEA is a credible licensee, which ensures maximum privacy to those participating in online entertainment games. The latter, ESRB, is a third party privacy online, which ensures that consumer’s online privacy is protected from external breach. Sony announced a breach of security in its websites with stolen information fro its SOE accounts as well as those of out dated databases. Moreover, its customers had also received information of hacking in May. These activities led them into upgrading their systems against future attacks. It conducted investigation in consultation with other security firms and made rigorous enhancement to its overall security. This was done to improve customer protection and data security (Peckham, 2011, p. 1). Conclusion Sony tried to upgrade its security measures in order to protect customer information. This was positive and a step towards the right direction. This was not conclusive since more attacks have been witnes sed. In fact, the year 2011 has witnessed multiple attacks on its website. Thereof rein order to improve their website and customer information security, Sony needs to perform an overhaul in their security measures to ensure that such activities are never witnessed (Kark, 2008, p. 1). Recommendations and Rationale In order to avoid future attacks, Sony should refrain from going after its hackers as this increases the number of potential attacks. In the process, this may make it a target for more attacks. Some hacking groups see new security measures as challenges to their knowledge. Another thing that Sony should do is to come out and tell customers what was compromised during the attacks, this will improve its customer relation and trust for future dealings. It should also make an overhaul of its security measures and establish weaknesses for further improvements. Moreover, it should enlighten customers on how to use their websites safely without compromising information (Freed, 20 11, p. 1). Reference List Freed, A. M. (2011). Sony Stock Hammered in Wake of Security Breaches. Infosecisland.  Web. Kark, K. (2008). Security breach management: Planning and preparation. Searchsecurity.  Web. Peckham, M. (2011). Sony’s PlayStation Network Disaster: What Happens Next? Web. PlayStation Network, (2011). Privacy Policy. Playstation.com. Web. Sony Corporation, (2011). Sony online entertainment announces theft of data from its systems: Breach Believed to Stem From Initial Criminal Hack of SOE. Sony.  Web. Sony Corporation, (2011). Sony online entertainment restores game services. Sony.  Web. This research paper on Internet Technology, Marketing and Security was written and submitted by user Reese Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.